Vision Statement

A carefully crafted vision statement is at the heart of every successful business. This statement clearly and concisely communicates your business's overall goals, and can serve as a tool for strategic decision-making across the company.

Critical thinking is the capacity to be objective, rational and analytical about subjects, situations and cognitive problems. An essential element of critical thinking is human efforts dedicated to the continuous improvement of our cognitive abilities.

While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement .

Mission statements and vision statements are often the poster children for ineffective leadership communication.  You might see them framed and gathering dust in a company’s lobby, where they are having about as much impact as the Monet print hanging up next to them. 

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